THE CHALLENGE
Hydrogen has been the clean energy equivalent of the holy grail for decades, but the problem wasn't finding it. The problem was making it work.
ZEI figured that out, and they challenged Silicon Drive to brand it.
The results? A series of world-first innovations, a successful set of funding efforts, and the first deep clean energy company worthy of a poster on your kids' wall.
WHAT WE DID
Beginning with a really quick brand refresh, we crafted a messaging model that would be ready to face investment, new customer bases, and a category that had sat still since we were all babies.
- Marketing Strategy
- Brand Identity
- Investment Decks
- Website
Zero Emission Industries makes Hydrogen work.
When an industry poised for a breakthrough resists breaking through for nearly 50 years, something’s off. Clean, sustainable energy is top of mind, and we've all heard of hydrogen—it’s literally #1 on the periodic table. But it’s also notoriously tricky.
It leaks, it’s hard to transfer, and let’s be honest—it has a bit of an explosive reputation. So when a company not only tackles these challenges but actually makes hydrogen accessible, that’s a game-changer. Our job? To make it look effortless.
Rapidly deployable.
Like ZEI, we zeroed in on the small but critical obstacles holding the industry back—then showcased how a team focused on execution had solved them efficiently enough to make hydrogen efficient and accessible. Visually, we abandoned the utopian imagery of glowing blue currents powering futuristic semi-trucks. Instead, we embraced the grit of real-world fuel transfer, storage, and propulsion—more Landman than Buck Rogers. And by proving that ZEI could make hydrogen a viable energy source, we took a bold step further: owning the element itself. Because what’s the point of potential if you can’t make it work?
Plan of Action.
Reality doesn’t always serve up the cinematic visuals that match the scale of our innovation. Pushing alternative fuels into extreme, previously impossible scenarios—and doing it in a way that challenges decades of fossil fuel dominance—is no easy feat. So, we embraced the intensity. We took real-world challenges and dialed up the grit, reflecting the sheer effort it took to make this happen. As the company expanded into defense, that intensity only grew. Suddenly, social media snapshots weren’t just posts—they became high-impact moments to showcase our design skills, turning everyday documentation into scenes straight out of an action movie.
RESULTS
Be heaven man face fowl waters deep seas after seeing every she was for to behold days sixth sea said whose him fruitful forth good is very made in rule fill signs great spirit bring by beast abundantly heaven form.
- Excellent online ecommerce store
- Website wtih extensive search options
- New & improved communication strategy
- iOs & Android applications for users
ROI
463%
CUSTOMERS
32,038
DOWNLOADS
10,200
Have an idea?
Let’s get it done right!