CHALLENGE
MotoAmerica faced a classic conundrum: an aging fanbase with little inclination to pass the torch to the next generation. Motorcycle racing, once a thriving subculture, was in danger of becoming a niche relic. The challenge? Reignite the sport’s appeal for younger, digitally native audiences who didn’t need to own a bike to get hooked. That meant rethinking everything—how the sport was marketed, who the stars were, and what it meant to attend an event.
- Marketing Strategy
- Brand Identity
- Investment Decks
- Sales Decks
- Web Design
- Advertising
WHAT WE DID
We flipped the script on traditional motorcycle racing, transforming it from a niche pastime into an entertainment powerhouse.
- Rebranded and RepositionedWe connected the MotoAmerica experience to youth-driven trends—e-sports, action sports, and music festivals—to make it culturally relevant.
- Reinvented the Event ExperienceInstead of just race days, we built full-fledged festival weekends designed for families, casual fans, and adrenaline seekers alike.
- Scaled Media ReachBy securing premium TV deals (NBC Sports, Fox Sports) and improving production quality, we expanded MotoAmerica’s audience and unlocked higher-value sponsorships.
"Alec has a history of bringing new media stories to market, and MotoAmerica is poised to be right at the front of this shift in sports."Three-time World Champion and MotoAmerica President Wayne Rainey, Road Racing World, Jan 4, 2018
RESULTS
Nearly 100% growth in event attendance, a 3,000% increase in digital and TV impressions, and a sport that’s not just surviving but thriving in the modern entertainment landscape.
- Updated, social-first media mix
- e-Sport inspired voice and design
- Wider broadcast and new media audience
EVENT GROWTH
100%
IMPRESSIONS
+3000%
Have an idea?
Let's ride.