preloader

“Powered by technology. Guided by humanity.” – an $18.5B phrase

Client

Livongo

Services

Marketing Strategy, Brand Identity, Investment Prep, Sales Collateral, Websites, Advertising

Date

January 13, 2021

Livongo brand identity by Silicon Drive
Livongo brand identity by Silicon Drive
Livongo brand identity by Silicon Drive
arrow-left
arrow

CHALLENGE

Livongo had an amazing growth curve. Founded in 2008 to use digital tools in the management of Type 2 Diabetes, the company's $3.5 billion IPO in 2019 didn't just raise $350M for the company, it surged health-tech stocks across the board. Silicon Drive had been brought on board just months before, with managing partner Alec Marshall at the helm of brand and creative. The goal? Make a health tech company feel more human.

WHAT WE DID

Following extensive intrinsic voice, design direction, and psychographic brand studies, engaging both internal executives and external research agencies, we led a first-of-its-kind human-centered brand shift, literally wrapping people in the Livongo brand.

  • Marketing Strategy
  • Brand Identity
  • Investment Decks
  • Sales Decks
  • Web Design
  • Advertising
“Getting a lot of different opinions flooding into my inbox about Livongo today. But what no one (even critics) can fault the company on is its brand/marketing, which is at least half the battle if you’re in an emerging area of tech.” – Christina Farr, CNBC

And in the midde of it all: COVID.

Then something weird happened. The world shut down. We turned on each other. We all went inside for a year. A human-centered health company, the majority of whose clients were the most vulnerable for both serious respiratory illnesses and the brunt of social injustice, needed a response – quickly. The marketing team set up a COVID response center and issues PR statements with a clear standing on social injustice, and we went to work underlining both with visual directions and a fast web update that left no misunderstanding: Livongo was standing by the humans it had wrapped itself around. From Kelly Close of chronic condition centered publication Close Concerns, "Note that if your company needs a model for anti-racism, and a clear, crisp, unmistakable approach, Livongo’s website is an amazing example.”
Livongo by Silicon Drive
Livongo brand identity by Silicon Drive

Living to the brand.

If there's anything a test of conscience does really well, it's secure you to your internal promises. "Guided by Humanity" was now literally at the center of the company's ethos, and it became a part of everything Livongo stood for. We continued on with the evolution of the visual and voice directions, landing on a mission statement of "Human-centered health and care", which came up in new talks for an acquisition of the post-IPO company. Livongo announced its acquisition on Oct. 30, 2020 for $18.5 billion, a record-breaking transaction for a health tech acquisition.

Livongo brand identity by Silicon Drive

RESULTS

Livongo's sale marked a huge milestone not only for health tech messaging, which followed down the path of putting human care at the center, but for design-forward companies, which now report a 4X ROI for spending on world-class design movements (McKinsey).

  • Consistent design-forward approach
  • Narrative-led messaging voice
  • Prompt and powerful web updates

IPO

$3.5B

ACQUISITION

$18.5B

DESIGN PROJECTS

500+/qtr

Have an idea?

Don't just sit there.

Let's Work Together